Digital environments unlock and enable levels of engagement impact that can also be recorded, measured, and communicated back to you. Unlike a brochure – you can find out what people liked, found attractive, and wanted to see more of.
Foreseeing possible problems, and imagining how, when and why people engage with your website is a skill that lies at the very heart of UX/UI. Good UX is the result of low-frustration UI.
To do this right, I solve the problem before it emerges and gets in your way.